On innovation, followers and leaders
Innovation distinguishes between a leader and a follower. Steve Jobs
View ArticleUsability in the user experience
Design is not just what it looks like and feels like. Design is how it works. Steve Jobs
View ArticleUsers may not know what they really want
It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them. Steve Jobs
View ArticleOn product design
“You’ve got to start with the customer experience and work backwards to the technology.” —Steve Jobs
View ArticleThe user’s problem is your problem
“If the user is having a problem, it’s our problem.” —Steve Jobs
View Article
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